Can you imagine a lab without test tubes or petri dishes? AbbVie’s Lab of the Future, a virtual destination for researches and clinicians, brings seamless access to patient information and new innovative ways to develop medicines. I worked to introduce Lab of the Future through a series of animated videos. Tasked with editing, compositing, VFX, and motion graphics animation, I stringently adhered to branding guidelines while developing a unique and engaging motion identity.
Role: Animation - Edit - VFX
Credits:
Client: AbbVie
Agency: FleishmanHillard
Art Direction: Rhea Vergis
Producer: Stephanie Lacke